Lisa Klich is a Health Writer and Blogging Expert. She helps credible health and wellness professionals build their authority with strategically-planned and easy-to-read research-based health articles. They want to stand out in the crowded, often unqualified, market of entrepreneurs. Leesa helps them build a reputable brand, establish trust with their audiences, and save them a ton of time so they don’t have to do the research or writing themselves.

Health Blogging Course Bundle: https://leesaklich.com/downloads/video-course-bundle/
Website: https://leesaklich.com/
New podcast: https://podcasts.bcast.fm/reatsearch
Why quality content beats quantity: https://leesaklich.com/health-content/quality-content/

0:00 – Start
0:57 – Background
2:42 – Why health blogging
4:37 – Quality VS quantity
6:49 – What is SEO
10:42 – On page SEO
17:24 – How to write good headlines 
19:02 – Internal links
21:02 – Dwell time
24:07 – Videos in blog posts
26:22 – The role of images in blog posts
29:18 – How to include a CTA
32:22 – Sharing & promoting blogs
36:30 – Social media policies (example?)
37:32 – Leesa’s courses

Tools & Resources:
National Center for Complementary and Integrative Health: https://www.nccih.nih.gov/ 
Office of Dietary Supplements: https://ods.od.nih.gov/ 
Medline Plus (for info on health topics, tests, medications, etc.): https://medlineplus.gov/
Headline generator: https://tweakyourbiz.com/title-generator
Headline analyzer: https://coschedule.com/headline-analyzer/80597
SEO keyword research/optimization software I use: https://www.textmetrics.com/
Powerful SEO software for keyword research and website auditing: https://www.link-assistant.com/
GeoTag: https://tool.geoimgr.com

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Sean is the co-founder of the Hub, a dedicated Personal Trainer and an Entrepreneur at heart. Passionate about all thing nutrition and fitness, he takes care of the HNH website, the community, and most of the laundry around the house. In his spare time, Sean loves building websites and writing about all things fitness, business, and marketing.

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