Why you should include competitor links in your blog articles
Even though it sounds counter-intuitive, you need to include links from your competitors in your blog articles to boost traffic. Read more here.
Let’s remember what Google (or any other search engine) is constantly trying to do: put the best, most relevant content in front of the searcher’s eyes.
To do so, it uses a large number of ranking factors and a complex algorithm. One of these ranking factors is LINKS.
Let’s say you’re writing a blog about sleep and its influence on overall health. To boost the relevancy of your page in google’s eyes, you should link to blogs or pages that are related to the topic you’re covering.
Maybe a Naturopathic Doctor has a piece about sleep hygiene and another nutritionist has written about pre-bed routines for better sleep. You also found a blog about foods that can have an adverse effect on someone’s circadian rhythm.
By linking to those competitor pages from your blog, you’re showing Google that all these blogs talk about the same stuff. You’re increasing your post’s relevance by linking to other people’s work.
On top of this, you’re also creating positive relationships with other professionals in the industry. If you write good content, they might want to link back to your work in the future. Here’s more relevancy for you.
In addition to that, you can also make a small “related articles” section at the bottom of each blog where you link to 2 or 4 of your own blog articles that are related to the topic covered.
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This is just one of the tactics you can use to boost your Google rankings. Better rankings mean more chances of getting found by the public. This means more free traffic to your website. Just by including a few links in your blog articles. This is the power of search engine optimization (SEO).
Want to learn more free tactics to help you reach more potential customers? Just comment below 😉
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