meal planning guide

If you’re a fitness professional or health coach, learning to meal plan is a way to add value to your client’s lives while growing your business. Meal planning is an opportunity that will boost your revenue and help your clients tackle one of the toughest challenges: eating right.

Let’s face it—there’s so much conflicting information out there about what constitutes a healthy diet. Popular diets, food bloggers, activists, and even scientific studies often send mixed messages. It’s no wonder people are confused. And on top of that, misleading food labels and dietary restrictions add to the chaos.

This is where you come in. By offering personalized meal planning, you can guide your clients through the noise and help them focus on what’s really important: a balanced diet tailored to their unique needs. Whether they’re looking to lose weight, gain muscle, or manage food sensitivities, you can create healthy eating plans to help them reach their goals sooner.

Adding meal planning to your services can be a game-changer for your business. Offer it as an add-on to existing packages or as a standalone service. Consider creating different tiers of meal plans to meet varying budgets and needs. For example, start with a basic plan that includes simple recipes and a shopping list. For premium clients, offer more detailed guidance, ongoing support, and customized recipes. These options give your clients flexibility while boosting your revenue.

Besides the direct financial benefits, offering meal planning can enhance client retention and satisfaction. Clients who achieve their health goals through your guidance are more likely to stick with you and spread the word. It’s a win-win—your clients get healthier, and your business thrives.

Ultimately, meal planning is a powerful tool for helping your clients make better food choices and live healthier lives. By simplifying the process and offering expert guidance, you can make a real difference. It’s not just about the money—it’s about building stronger relationships with your clients and becoming an integral part of their wellness journey.

If you’re considering adding meal planning to your fitness or health coaching business, check out our course, “Foundations of Personalized Meal Planning.” This course teaches practical meal planning and menu design skills, enabling you to work with clients based on their eating preferences, lifestyle, and health status. Whether your client is a vegan bodybuilder with nut allergies or a child with diabetes who refuses to eat vegetables, you’ll discover how to apply natural nutrition principles to create healthy, balanced menus that meet your clients’ health needs and tastes while respecting time and budget constraints.

Meal Planning is a Profitable Revenue Stream for Fitness Professionals and Health Coaches

Many people are confused about what a healthy diet means. Conflicting nutrition information from popular diet trends, food bloggers, food activists, and nutrition research contributes to the uncertainty. Many people are easily misled by food labels and challenged by food restrictions due to illness or allergies. This course provides you with the knowledge you need to create individualized meal plans that can add additional revenue to your Fitness or Health Coaching Business and will ultimately help your clients achieve their health goals.

Learn to meal plan


Lisa Tsakos is a nationally recognized nutritional consultant and educator, author, and co-author of the Health Coach Collaborative's Natural Nutrition Coach Certificate Program. She founded her company, Nu-Vitality Health & Wellness, in 1998 to provide natural nutrition and wellness support to businesses and organizations across Canada. She has presented thousands of nutrition seminars to clients which have included the Toronto Police Service, Telus Mobility, the University Health Network, and many more.

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