This is the largest collection of tips to help you grow your holistic nutrition consulting business.
The best part?
All of the techniques listed in this guide are 100% actionable.
So if you want to grow your new nutrition consulting business, keep reading below.
How To Use This Guide
Here’s the deal:
It’s hard to manage the torrent of information that we get inundated with every day.
Often times, we end up losing track of what actually matters and we give up on our business goals. So instead of reading everything and remembering nothing, I want you to do the following:
Pick only one tip listed in this guide and take action on it. This is the only way you’ll be able to actually grow your nutrition consulting business.
Some of these tips are focused on in-person opportunities, while other will better fit into an online nutrition business strategy. Choose the right one for you and your business!
15 Strategies To Grow Your Nutrition Consulting Business
Write A Nutrition Blog
Writing content for your target audience is one of best ways to establish yourself as an expert in the nutrition industry. It will also help increase the reach of your nutrition consulting business and website.
For this, you’ll obviously need a website and a blog. My advice is to start with a professional-looking website right away. This will save you lots of headaches (and money) down the road.
When writing for your nutrition blog, you need to make sure that the topic covered actually appeals to your audience. If nobody reads your blog, you won’t get much traction with it.
The trick is to do your homework ahead of time to find the best ideas for your articles. Ask your target audience and clients what they want to read about. Alternatively, you can use Google, Quora, private message boards or Facebook groups to determine what topics will provide the most value to your niche.
Pro tip: Always use a proven writing process to write successful content and don’t forget to include a call to action (CTA) in your blog to engage your readers. The CTA could prompt them to leave a comment, share the post, or download your lead magnet.Writing content for your target audience is one of best ways to establish yourself as an expert in the nutrition industry. Click To Tweet
Use Guest Posting To Increase Your Reach
When starting a nutrition consulting business and blog from scratch, it’s difficult to get a lot of traffic to your articles right away. Having no following to promote your content to, it can take a long time to truly build momentum.
A great way to boost the growth of your holistic nutrition blog is to write guest articles for more established companies or professionals in your space. By writing great content for others, you are getting access to their (already established and attentive) audiences.
If you do a great job writing for other nutrition-related blogs, you will see your following grow, along with more opportunities to get new nutrition clients on board.
Pro tip: If you’ve never written a guest blog before, use my guide on How To Get Your First Guest Blogging Opportunity.Guest blogging can significantly increase the reach of your #holistic #nutrition #business by exposing your content to an already established and attentive audience #marketing Click To Tweet
Post Your Best Articles On Medium
If you’re confident in your writing skills, you can win big by posting your best content on Medium.
Because Medium picks and promotes content regardless of your follower count, you could have your work showcased in front of thousands of potential customers at any time. Such an event will dramatically increase the reach of your new nutrition consulting business.Posting your best #nutrition articles on @Medium could be the golden ticket to your nutrition consulting business success! #nutritionbusines #marketing Click To Tweet
Start A Youtube Channel
Behind Google, Youtube is the second biggest search engine in the world. So if you’re comfortable being on video (or if you want to set yourself apart from the competition), start creating content on a Youtube Channel.
As you would with a written blog, always provide valuable information for the people in your nutrition business niche.
In your videos, you can answer specific questions from your audience, talk about your personal experience with nutrition and health, or even document your journey as a holistic nutrition practitioner.
Pro tip: Learn how to optimize your videos to generate more trafficCreating video content on @Youtube can quickly set you apart from the competition. #nutritionbusiness #nutrition #business Click To Tweet
Create A Facebook Group For Your Nutrition Consulting Business
A Facebook group allows you to foster good relationships and engage a specific audience with your expertise. Through providing value on a regular basis, you increase your chances of getting your people interested in your nutrition services.
In your Facebook group, always maintain a positive and supportive atmosphere for all the members to enjoy. If you can make them comfortable, they will be more likely to engage with you and ask questions.
Post in your group with the intention of starting a conversation. Ask a question, start a poll, or share a controversial blog article that you are equipped to respond to.
Provide Value In Other Facebook Groups Or Forums
If you don’t want to run and maintain your own community, you can still do very well by showcasing your expertise in other peoples’ groups or message boards.
Find a group/forum where your target audience hangs out so you can always be relevant when answering questions that are asked. When you get a chance, make an impact by providing the most complete answer possible. By doing so consistently, you will become the go-to person in the group. This will provide you with opportunities to convert leads into clients for your nutrition consulting business.
Pro tip: Before you decide to post or comment in any of those places, read the rules and make sure you’re not infringing any of them. Some groups have very strict posting rules you must follow if you want to avoid getting the boot!
Get Great Testimonials And Reviews
Having strong reviews and testimonials for your nutrition consulting business is imperative. It can make all the difference when someone is deciding whether or they should work with you or not.
Simply think of your OWN behavior when searching for a restaurant or a service. What’s the first thing you look at?
Strong reviews and testimonials provide you with positive social validation signals that will greatly influence the growth of your nutrition practice.
That being said, getting reviews from your clients can be tricky. You often need to send them a few reminders before they actually leave you one, and unfortunately, some will just never take the time to do it.
The best moment to ask for a review is when a client is talking about the great results you helped them achieve. They are already in a positive mindset and will always be happy to “give back” for the service you provided.
Display the testimonials and reviews on your website’s front page and sales page, or on a dedicated praise page.
Pro tip: If you’re able to collect video testimonials from your clients, these should be displayed on the front page of your website since they will have the biggest impact on your online nutrition business.Strong reviews and testimonials provide you with positive social validation signals that will greatly influence the growth of your nutrition practice. #nutrition #business #marketing Click To Tweet
Follow Up With Past Clients
We often forget about the people we’ve worked with in the past. But past clients can be a great source of revenue AND referrals. These people already know, like, and trust you.
All you have to do is check in with them via email and ask how they are doing. After a couple of exchanges, let them know that you are currently taking on more nutrition clients and would like to give them (and their close ones) a head start.
Steal the email template below:
Hi [Client Name],
I wanted to let you know that I have really enjoyed working with you over the last few [weeks/months]. The progress you have made in [insert relevant information] is really impressive and I wish that I had more clients just like you!
In fact, I’m currently looking to work with 2-3 more clients and help them achieve [insert niche goal]. I wanted to know if you or anyone in your friend/family circle might be interested? I’d like to give you all the chance to sign up before I start advertising it to the public.
Please let me know in the next few days, so I can keep you and your friends/family members at the top of my list.
Improve The Ranking Of Your Holistic Nutrition Website
Google processes around 40 thousand searches every second. If you’re able to appear higher in the search results with your nutrition website, the number of people visiting your site every day will increase.
Think about it that way:
Every new visitor is a potential new lead for your growing nutrition consulting business.
Improving website rankings is not easy. But if you see yourself still being in the industry in 3-5 years, it is hands down the best long-term investment you can make for your nutrition business.
To improve your website’s ranking, you’ll need to learn an apply a few different techniques such as keyword research, on-page SEO, and backlink building. If these terms intimidate you, consider hiring a professional to help you with your content planning and content creation process.
Pro Tip: Good SEO (or Search Engine Optimisation) starts with knowing your audience really well. Be VERY clear on your niche before venturing down this path!Improving your nutrition website's ranking is hands-down the best long-term investment you can make for your nutrition consulting business. #business #marketing #SEO #nutrition Click To Tweet
Attend Networking Events
Look for networking groups that your potential client is already part of. Attend those events with the goal of showcasing your brand and company – after all, you are the most passionate brand ambassador out there, right?
Instead of collecting business cards, you need to create meaningful relationships with a small number of individuals each time you attend an event.
As you’ve probably heard before, the money is in the follow-up. It’s your job to keep in touch with these people over the long run.
Organize a spreadsheet listing the names and contact information of the people you’ve met. It might be valuable to add when and where you met them, as well as what you spoke about, or what they are interested in.
Even if they never become clients, having this network of people who know and trust you will do a great deal for growing your nutrition business.
Pro tip: Don’t try to sell anything during a networking event. Don’t pitch your services. This is not what people are looking for during a networking event.Instead of just collecting business cards at your next networking event, try to create meaningful relationships with a small number of individuals and follow up with them regularly. #business #networking #marketing #nutrition Click To Tweet
Network With Other Nutrition Practitioners
There are two ways to consider your fellow nutrition professionals: as competitors or as allies.
If you think that your services are ideal for everyone you meet and that you have enough time to work with every single person who needs nutrition consulting, then you can treat all other nutritionists as competitors.
However, consider the fact that every nutritionist has a specific skillset and a particular niche that they can serve best. With this in mind, it might be worth surrounding yourself with a strong network of specialized nutrition practitioners.
If a prospect contacts you but their demands are out of your field of expertise, refer this person to another nutritionist who specializes in that particular area. Referrals amongst practitioners create strong ties for your in-person and online nutrition business.
Pro Tip: Keep your fellow nutritionists’ contact information on a spreadsheet and follow up with them once per quarter to inquire about their business growth and ensure they remember you in case they need to refer out!There are two ways to consider your fellow nutrition professionals: as competitors or as allies. Which one do YOU choose? #business #nutrition #marketing #networking #nutrition Click To Tweet
Offer Nutrition Workshops
If you’re passionate about cooking or teaching in person, nutrition workshops are a great place to start growing your nutrition business. Offering a practical experience to the participants will always help them remember and better apply what you taught them.
Depending on the type of nutrition workshop you want to organize, you might need special documents in order to proceed legally (e.g. food safety, business license, liability insurance, etc…). Check with your local regulatory body for more details.
Once you’re set to go, you can organize your workshops in a few different ways. You could offer private classes for corporate businesses, or cooking classes that are open to the public. There are many options out there, so look around to find the model that will best fit your nutrition consulting business and your expertise!
Pro tip: Just like with speaking engagements, cooking classes are a great place to have your pictures taken. Use these professional shots on your website and social media posts.
Present And Speak At Public Events
When it comes to putting yourself out there, it doesn’t get much better than speaking in public. Not only are you showcasing your expertise, but you are also creating personal relationships with all the members of the audience.
When the attendees see you speak, they will develop a connection with you that is infinitely more intimate than any online interaction you will ever have. This will help you stay “top-of-mind” with all those people for a long time, giving you the advantage over any online content they might be exposed to.
Speaking engagements also represent a great opportunity for you to have pictures taken for your website and social media posts. Presenting in front of an audience instantaneously portrays you as the expert in your field. It’s one of the most overlooked ways to break through the noise and get out of the “internet bubble” that everyone seems to be stuck into these days.
Pro tip: Speaking engagements don’t fall out of the sky. You have to do the work up front to secure those opportunities. Start by asking your close friends to put you in touch with the person who organizes events in their company. Staring with a “lunch and learn” event is easier than trying to get on a big stage right away!When people see you speak at a public event, they will develop a connection with you that is infinitely more intimate than any online interaction you will ever have. #business #marketing #nutrition Click To Tweet
Setup A Referral Program
Although this may often be overlooked, it’s important for your nutrition business to get positive referrals from past and present clients. This is a wonderful marketing tool (right next to word-of-mouth) and provides a human connection to your brand.
Before you ask for a referral, make sure you have something valuable to offer. For referrers who are not yet your clients, you could offer a consultation or a meal plan. But for your ongoing clients, it wouldn’t necessarily make sense to give them MORE consulting sessions (unless they really want/need them).
What you could do instead is that for every paying client you get as a result of a referral, you offer the referrer a gift card for their favorite store. If you work with them on a continuing basis, it shouldn’t be too hard for you to find out what they really like!
You can’t do much better than “going personal” and show that you CARE about them as a person. In this way, a few dollars out of your pocket can elicit a very emotional response from your client!
Alternatively, you could offer them a coupon for a free detox program that they can then offer as a gift to another friend (in turn bringing you more prospects).
Or, if you get a client referring a lot of people to you, you could use a combination of both methods.
Pro Tip: People get offered free stuff all the time. Make the referral gift more personal to truly set yourself apart.
Create Informative Handouts For Local Businesses
When growing your nutrition consulting business, you should always try to provide value to your audience before asking for anything in return. Creating informative nutrition flyers can help you gain recognition in your area with a small time investment.
Pick the 2-3 nutrition or lifestyle topics that you are the most comfortable talking about and create a few different flyers/handouts. Make the documents visually appealing, easy to read, and make sure they provide a valuable takeaway for the reader.
Go to your local businesses and introduce yourself personally. Explain why you’re paying them a visit and offer your handouts. Depending on the type of business you are visiting, these flyers could be given to their employees or to the customers. Ask if you can leave a few business cards in case someone would like to contact you directly.
Pro Tip: Return to these local businesses often, so that these people always remember you as the go-to authority when it comes to nutrition information.
Which Tip Will You Tackle First?
It’s your turn to get to work!
Which action are you going to take first? Let us know in the comments below so we can follow your progress and encourage you along the way!
Sean is the co-founder of the Hub, a dedicated Personal Trainer and an Entrepreneur at heart. Passionate about all thing nutrition and fitness, he takes care of the HNH website, the community, and most of the laundry around the house. In his spare time, Sean loves building websites and writing about all things fitness, business, and marketing.